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Business – Leadership and Investment

Why it matters

Wages and living standards in the West Midlands rely on business productivity, which depends on strong leadership and investment. Higher productivity creates better jobs, boosts incomes, and reduces poverty. Despite a strong enterprise spirit, fewer firms survive than the national average. Each year, around 370 businesses show high growth, with 1,100 more showing strong potential. Unlocking this growth is crucial. Many firms operate lower in value chains, limiting productivity. Strong leadership drives innovation and investment in staff. Expanding access to flexible, high-quality management training is vital to support business growth, close economic gaps, and improve regional prosperity and social mobility.

Man in wheelchair lifting weights in the gym
Man in wheelchair lifting weights in the gym

What we want to see in 10 years

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Businesses are confident to invest following high-quality business support.

A culture of continuous improvement in business leadership and management.

Maintain the West Midlands’ position within the top 20 of European regions securing foreign direct investment (FDI).

The West Midlands is a premier UK and international destination for leisure, business, and major events.

What we will deliver in three years

An enhanced Business Growth West Midlands service.

Support Chambers of Commerce and private sector leaders to develop a movement for excellent business leadership in the region.

An Access-to-Finance Action Plan to simplify the how businesses find investment at all lifecycle stages.

A Global West Midlands Partnership to deliver the West Midlands International Strategy.

Build upon our successful Destination Development Partnership to drive visitor economy growth across the West Midlands.

What change will feel like for residents and businesses

  • Citizens will access better jobs at more productive businesses, with higher pay and real development opportunities.
  • An excellent visitor economy boosts quality of life, making the West Midlands a fantastic place to live.

  • Businesses will have access to high-quality independent and intuitive business support, easier access to finance, all tailored to their needs and stage of growth.